The Dawn is the shirt you reach for every morning and never iron.
Cut for a tailored fit, with four-way stretch so it moves and does not gape. Wear it, wash it, wear it again. The fabric comes out of a suitcase and a cold cycle looking like it did on day one. That is why people buy the second, then the fifth.
Why $150. The Dawn is $150 once. Wash cold, hang to dry or lay flat to dry, wear it for years.
“My first shirt from Ameliora was back in 2019. I have worn it religiously since and the color is just as vibrant as the day I bought it.” — Jenn T.
“The workhorse of white shirts. Washes very well and you will never need an iron.” — Laurie D.
Care : Machine wash cold, hang to dry or lay flat to dry Made For : Repeat washing, packed suitcases, long days
01 Machine wash cold, inside out, with like colors.
02 Skip the dryer — hang to dry or lay flat.
03 Wear it. No iron, no steamer, no dry cleaner required.
Fitted silhouette, true to size, with front, back, and side darting for shape through the bust and waist.
Fit note. True to size. The stretch is what fixes the usual button-up problems: bust gape, wide shoulders, long torso. If you are between sizes and want it easier, take the larger one. If you want boyfriend, that is the Sullivan, not a bigger Dawn.
Neckline : Point collar
Length : Hip length
Sleeve : Long sleeve, button cuff
Features : Curved hem
Questions, Answered
Is it really machine washable?
Yes. Wash cold, hang to dry or lay flat to dry, wear. No dry cleaning.
Does it run true to size?
Yes, with a fitted cut. Size up for more room.
Will it wrinkle in a suitcase?
It comes out ready to wear.
Why do people keep buying it?
Because it still looks new years later, and they are done paying a dry cleaner to maintain a white shirt.
Size Guide
Measure over light clothing, with the tape level. If you are between sizes, size up, the stretch handles the rest.
Body measurements (inches)
Size
Letter
Chest
Waist
Hips
0
XS
33"
25"
35"
2
XS
34"
26"
36"
4
S
35"
27"
37"
6
S
36"
28"
38"
8
M
37"
29"
39"
10
M
38"
30"
40"
12
L
39 1/2"
31 1/2"
41 1/2"
14
L
41"
33"
43"
16
XL
42 1/2"
34 1/2"
44 1/2"
Behind the Fabric
Every Ameliora shirt starts with the same question: what does a woman actually need her clothing to do? The answer led us to an Italian mill that builds performance fabrics, not fashion fabrics — a 72% nylon polyamide, 28% elastane weave engineered for four-way stretch, wrinkle recovery, and a hand-feel substantial enough for daily wear.
I bought this shirt in 2 colors. I’ll probably go for a third! The fabric is lightweight but also has a beautiful shape and form without being tight. Great for stand alone or under sweaters or jackets. The customer service department soars above competitors…impressive
Great shirt in any colour. Easy to care for, packs well, looks relaxed and sharp enough for a dressy pair of pants. The customer service I received was excellent. Thank you.
Saw this blouse on a friend of mine and loved the fabric, the look, and couldn't wait to get home and order one! I love it. It runs true to size and it will never go out of style. Dress it up or keep it casual, it looks great. My friend had it on with a skirt so I ordered a silk skirt to wear it with and it looks terrific, as well as with jeans, slacks, on and on.
This shirt is exactly what I was looking for. The fabric is amazing; crisp yet soft and comfortable. It layers well under a blazer or sweater, but looks great on its own because there is no gaping at the bust which is a problem with so many other shirts. It’s not inexpensive, but it’s well worth the price.
I can't begin to tell you how amazing this shirt is. I have a small waist but wider arms and back and haven't been able to buy a button down that actually fits. The stretch in this shirt makes it completely comfortable on my arms and shoulders while still being tailored and slim fit through the waist. I contemplated for months because it is way more than I normally spend on a shirt but it is SO worth it! I also doesn't wrinkle.
Just buy it! You'll want all the colors.
Found one of these Dawn shirts in a boutique and then went on to buy more in several colors! I’m tall and slender with large shoulders and ample breasts and often have to buy a larger shirt to fit them. However, then they’re too blousy on me around the waist. This shirt is a perfect fit because it’s so well tailored. I will be living in these shirts in the future.
LOVE LOVE ❤️
Love, love, love these shirts! Truly wrinkle free, super comfortable and very polished. I also have this shirt in black. They travel well and look so great even after a long day. Highly recommend!
Love the Hot Pink and Periwinkle along with the aqua sleeveless! Real need the OLIVE color… can you please add me to the Waitlust for long or sleeveless size XS
This shirt is wonderful. It’s light weight, stretchy, well made, and great for layering. Best white button down I’ve had. Definitely will buy another one in a different color.
I absolutely love The Dawn... it's so comfortable, has a beautiful cut and drape and the color really pops! This is my fourth blouse/color ... I finally broke down and bought the hot pink and am so glad I did.
This is really a perfect white shirt. It washes in the machine and never requires ironing. The collar and cuffs are crisp and hold their shape but the shirt drapes comfortably under jackets and doesn’t add bulk. Tucked in or worn out, it’s just right!
Wonderful with jeans or a suit , this shirt is also great for traveling.
I have this shirt in 3 different colors. I love it.
Great fit. Easy care. Packs well. Can dress up or down. I wish there were a few more bright colors.
Thank you for creating this shirt.
What a great piece- traveled with it packed on and off for a week. Came out looking perfect and crisp every time I wore it! Very comfortable too but looks pulled together and can be casual or formal. Wore it with a tee one night and a silky shell the other-
