The Dawn - Fitted Button Up Shirt
- Tailored fit that still stretches
- Four-way stretch
- Wrinkle resistant
- Machine washable
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The Dawn is the shirt you reach for every morning and never iron.
Cut for a tailored fit, with four-way stretch so it moves and does not gape. Wear it, wash it, wear it again. The fabric comes out of a suitcase and a cold cycle looking like it did on day one. That is why people buy the second, then the fifth.
Named for a mentor. Built so a working woman can skip the dry cleaner for good.
Why $150. A year of dry cleaning a white shirt is $8–$15 a wear. The Dawn is $150 once. Wash cold. Hang. Wear.
- Tailored fit that still stretches. No bust gape, no stiff cotton.
- Four-way stretch, all day.
- Wrinkle resistant. Pack it. Pull it out. Wear it.
- Machine washable. No dry cleaner, no iron.
- Holds color. Customers have been wearing theirs since 2019.
- Nine colors: White, Black, Ink, Silver, Olive, Lime, Tang, Hot Pink, Turq.
“My first shirt from Ameliora was back in 2019. I have worn it religiously since and the color is just as vibrant as the day I bought it.” — Jenn T.
“The workhorse of white shirts. Washes very well and you will never need an iron.” — Laurie D.
Most Dawn customers add a second color. Ink and Hot Pink are the usual next ones.
Want it relaxed instead? The Sullivan.
Nylon polyamide | Elastane (Lycra®)
72% Nylon Polyamide / 28% Elastane (Lycra®)
Fabric: 72% nylon polyamide, 28% elastane (Lycra®). Italian mill. Lightweight, opaque, four-way stretch.
Fit: Tailored, long sleeve. True to size. Size up if you want ease through the body.
Sizes: XS (0–2), S (4–6), M (8–10), L (12–14), XL (16).
Care: Machine wash cold. Hang or lay flat. Do not dry clean. Do not iron.
Made for: Office, travel, the day that starts in a meeting and ends in denim.
Behind the Fabric
Feel : Smooth, substantial, four-way stretch
Performance : Wrinkle-resistant · Fast-drying · Colorfast
Care : Machine wash cold, lay flat to dry
Made For : Repeat washing, packed suitcases, long days
- 01 Machine wash cold, inside out, with like colors.
- 02 Skip the dryer — lay flat or hang to dry in under an hour.
- 03 Wear it. No iron, no steamer, no dry cleaner required.
Fitted silhouette, true to size, with front, back, and side darting for shape through the bust and waist.
Fit note. True to size. The stretch is what fixes the usual button-up problems: bust gape, wide shoulders, long torso. If you are between sizes and want it easier, take the larger one. If you want boyfriend, that is the Sullivan, not a bigger Dawn.
Neckline : Point collar
Length : Hip length
Sleeve : Long sleeve, button cuff
Features : Princess seams, curved hem
Questions, Answered
Yes. Wash cold, hang, wear. No dry cleaning.
Yes, with a fitted cut. Size up for more room.
It comes out ready to wear.
Because it still looks new years later, and they are done paying a dry cleaner to maintain a white shirt.
Size Guide
| Size | Chest | Waist | Hips |
|---|---|---|---|
| XS (0-2) | 33 - 34" | 25 - 26" | 35 - 36" |
| S (4-6) | 35 - 36" | 27 - 28" | 37 - 38" |
| M (8-10) | 37 - 38" | 29 - 30" | 39 - 40" |
| L (12-14) | 39 1/2 - 41" | 31 1/2 - 33" | 41 1/2 - 43" |
| XL / 16 | 42 1/2" | 34 1/2" | 44 1/2" |
| Size | Chest | Waist | Hips |
|---|---|---|---|
| 0 | 33" | 25" | 35" |
| 2 | 34" | 26" | 36" |
| 4 | 35" | 27" | 37" |
| 6 | 36" | 28" | 38" |
| 8 | 37" | 29" | 39" |
| 10 | 38" | 30" | 40" |
| 12 | 39 1/2" | 31 1/2" | 40 1/2" |
| 14 | 41" | 33" | 43" |
| 16 | 42 1/2" | 34 1/2" | 44 1/2" |
THE MILL PARTNERSHIP
Behind the Fabric
Every Ameliora shirt starts with the same question: what does a woman actually need her clothing to do? The answer led us to an Italian mill that builds performance fabrics, not fashion fabrics — a 72% nylon polyamide, 28% elastane weave engineered for four-way stretch, wrinkle recovery, and a hand-feel substantial enough for daily wear.
We didn't set out to make luxury clothing. We set out to make clothing that works as hard as you do, and it turned out that's its own kind of luxury.
GOOD TO KNOW
Questions We Hear Often
Yes. Wash cold, hang, wear. No dry cleaning.
Yes, with a fitted cut. Size up for more room.
It comes out ready to wear.